Advertising vs Public Relations

Media Relations, Healthcare Public Relations, Entertainment PR firms, Healthcare Public Relations, Communication Agency are all necessary for the survival of a business.

There’s an old saying:  "Advertising is what you pay for, publicity is what you pray for."

Most of the people think that public relation and advertising is same but these are two quite different thing. Advertising vs. ... Both advertising and PR help build brands and communicate with target audiences. Advertising is controlled media. The company creates a campaign and the materials for it before paying the media to share the campaign. PR is much less controlled, as it creates a campaign and shares the information with media sources. These often include journalists, bloggers and influencers in the same field. The recipient decides what to do with the information the PR firm has handed to them.

Advertising is paid space designed to sell your product directly to the consumer. Traditional ads are extremely expensive and usually not effective unless they’re extremely targeted and repeated over a long period of time. Consumers are usually wary of advertising and often ignore it.

Editorial coverage that results from PR is free and more importantly, is an editorial endorsement of your product! The credibility this brings makes PR the more valuable choice for small companies that can’t afford nationwide ad campaigns.

Which Should You Choose?

Both advertising and public relations can be extremely effective. The most successful campaigns use both at the same time. but public relation is far more effective than advertising. The implied third party validation by an editor or newscaster is far more persuasive than a one-sided commercial. Additionally, while advertising builds exposure, Public Relations builds trust.

Manisha Vyas.................😘